Website speed can contribute a lot to a business’ success. If you want your customers to return, and generate high sales and conversion rate, take advantage of your business website.
Think about the elements and features your target market will love. Do you think they would love captivating, classy pictures? Incorporating images in your webpages is a good idea, but you should know how to optimize them to generate better results.
Here are some tips in optimizing images for mobile and web.
1. Remove all unnecessary images.
Do you really need images to establish a much-improved user experience? Sure, photos look good on websites, but if they are affecting your loading time, you may want to consider changing this strategy.
Is it possible for you to replace those images with other visuals, vectors? Vectors have smaller file sizes, and just like images, it adds life and color to your website.
In order to make a sound decision, do a thorough website audit. If some photos don’t really help your goals, then remove it. There is always a better replacement.
2. Know your image types.
The two most used, and popular image formats are PNG and JPEG. These two formats, along with GIF, account for around 96% of digital traffic. But, do you know what is the right format for you?
JPEG is a lossy format and compressed image. This means that means that it is not very high quality or detailed. It is a lot smaller. Use this image type when you are posting a photo with plenty of color.
PNG, on the other hand, is a lossless format. It is an uncompressed image, meaning it is of higher quality with more detail and color. When posting much simpler images with not a lot of detail and color, try using PNG. They would look better, without appearing too heavy.
3. Your content management system is not really decreasing your image file sizes.
Lots of people utilize the CMS, or content management systems, to resize the photos they upload on their websites. However, no matter what the size of the image you uploaded on the CMS, that’s the size the server will have to load.
4. Compress and resize your photos before uploading them to the system.
This step is crucial. Make sure to check the file size every time you upload a photo. If you want it to appear smaller, resize it before uploading.
In conclusion, optimizing image process is really essential in having an appealing website, thus potrays the image of your web design company that you own or you collaborated with.