There are a lot of new technologies that are shaping up the e-commerce industry. Some of these include Artificial intelligence, digital wallets, amazing customization, and mobile analytics, among others.
To help you choose the best online e-commerce platforms, I have narrowed down your options to 5. Read further to find out the top platforms in 2018.
If you are a complete beginner in the realm of e-commerce, then I highly recommend that you use Shopify. Its interface is straightforward and you do not need to have any technical knowledge to create your own website from scratch.
You can add products, product descriptions, images, and videos seamlessly and you can also use its built-in analytics module to find out some important information about your store.
The only downside to Shopify is that you have to pay a hefty investment if you choose to customize your shop above the basic plan.
This e-commerce platform is specifically created for small and medium businesses that want to dabble into the online marketplace.
YoKart has plenty of features- two that I consider noteworthy are its multilingual support, as well as the ability to pay in different currencies.
You can enable the option to unlock as many payment methods as possible and it has built-in analytics tools that are more robust than Shopify’s.
The downside to this service is the fact that you will need to have an experienced developer to tweak every nook and cranny of your website as the interface is not exactly newbie-friendly.
If you own a pretty big retail store, then Magento can be a good choice. It is open-source, meaning that as the community grows, so will the features. Burger King and Liverpool F.C. have actually used the platform with pretty good results.
Now, I would just like to point out that this platform is not for everyone. You will need a dedicated developer to help you build your website as the features are not actually that easy to implement. However, with the features that can be enabled, you can expect your store to be one of the best out there.
VTEX is a cloud-based E-commerce platform that allows you to create a website without having to install anything on your computer. You basically use a web browser and every tweak that you want to do will be done on its web interface.
That being said, one of the standout features of VTEX is its password-free checkout. This means that if you’re the customer, you do not need to sign up for an account as you can checkout as a guest.
Considering that the company follows a SaaS model, your website is not entirely your own- which for some business owners, is a huge downside.
Another pretty good e-commerce platform, WooCommerce integrates with your WordPress website to turn it into an online shop.
It provides you with a secure payment gateway that will also instill some confidence to your customers that their money is safe when buying from you.
In addition, their shopping cart feature is pretty good and you have the option to send emails to customers who have abandoned their carts.
The problem that I can see about this platform is that it doesn’t really scale well. If your business grows- which means that more and more features are added, then your website will start to slow down.
Still, this is a good choice for people who have started a WordPress website and doesn’t have a problem with spending a little money to get things started.